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BRAND IDENTITY, BOOK LAYOUT & DESIGN, MARKETING MATERIALS, WEB DEVELOPMENT |
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| Challenge: |
Re-create and re-define the most notable faces in rock history. Build the brand and sell it. |
| Solution: |
Forgo recycled photography. Instead, illustrate and design using eye-popping vector graphics. |
| Results: |
Within six months of its release, The 27s was picked up by Random House Books, became NPR's Story of the Day, April 7th, 2009, and won Silver Medal for Popular Culture book of the year (IPG 2009). |
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| Final Logo .: Published book |
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| Book Layout and Design |
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| Web Development .: Launch Site |
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